In Framing Inequality, Matt Guardino focuses on the power of corporate news media in shaping how the public understands the pivotal policy debates of this period.

What is public opinion? How can we best study it? This work presents a "process model" that answers these questions by defining public opinion in a way that also identifies an approach to studying it.

Combining theory with up-to-date information on public opinion, the book will be of interest to researchers and students alike in sociology, political science, and communication studies.

This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion.

These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions.

The new edition of this popular textbook provides a comprehensive, accessible introduction to public opinion in the United States and describes how public opinion data are collected, how they are used, and the role they play in the U.S. ...

These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions.

The purpose of this volume is to provide a resource for practitioners, researchers, students, librarians, and others seeking access to this interdisciplinary literature.