This book, or parts thereof, must not be reproduced in any form without permission of the publisher. 647-12 PRINTED IN THE UNITED STATES OF AMERICA E-50005 EDITORS INTRODUCTION Psychologists have been ardent professionals, an eager, easily ...

This definitive work--now extensively revised with virtually all new chapters--has introduced generations of researchers to the psychological processes that underlie social behavior.

An extensive revision, this classic text presents the most recent advances in social research design and methodology.

Intended for beginning graduate or advanced undergraduate students, this book provides a comprehensive review of research methods used in psychology and related disciplines.