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Content Analysis: An Introduction to Its Methodology ペーパーバック – イラスト付き, 2018/5/31
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What matters in people’s social lives? What motivates and inspires our society? How do we enact what we know?
Since the first edition published in 1980, Content Analysis has helped shape and define the field. In the highly anticipated Fourth Edition, award-winning scholar and author Klaus Krippendorff introduces readers to the most current method of analyzing the textual fabric of contemporary society. Students and scholars will learn to treat data not as physical events but as communications that are created and disseminated to be seen, read, interpreted, enacted, and reflected upon according to the meanings they have for their recipients. Interpreting communications as texts in the contexts of their social uses distinguishes content analysis from other empirical methods of inquiry.
Organized into three parts, Content Analysis first examines the conceptual aspects of content analysis, then discusses components such as unitizing and sampling, and concludes by showing readers how to trace the analytical paths and apply evaluative techniques. The Fourth Edition has been completely revised to offer readers the most current techniques and research on content analysis, including new information on reliability and social media. Readers will also gain practical advice and experience for teaching academic and commercial researchers how to conduct content analysis.
- 本の長さ472ページ
- 言語英語
- 発売日2018/5/31
- 寸法17.78 x 2.72 x 25.4 cm
- ISBN-10150639566X
- ISBN-13978-1506395661
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著者について
Besides supporting various initiatives to develop content analysis techniques and continuing work on reliability measurement, Klaus Krippendorff’s current interest is fourfold: With epistemology in mind, he inquires into how language brings forth reality. As a critical scholar, he explores the conditions of entrapment and liberation. As a second-order cybernetician, he plays with recursive constructions of self and others in conversations; and as designer, he attempts to move the meaning and human use of technological artifacts into the center of design considerations, causing a redesign of design – all of them exciting projects.
登録情報
- 出版社 : SAGE Publications, Inc; Fourth版 (2018/5/31)
- 発売日 : 2018/5/31
- 言語 : 英語
- ペーパーバック : 472ページ
- ISBN-10 : 150639566X
- ISBN-13 : 978-1506395661
- 寸法 : 17.78 x 2.72 x 25.4 cm
- Amazon 売れ筋ランキング: - 71,607位洋書 (洋書の売れ筋ランキングを見る)
- - 86位Research Reference Books
- - 151位Communication Reference
- - 3,054位Words & Language Reference (洋書)
- カスタマーレビュー:
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