内容

目次

Introduction; PART I: THE SEARCH FOR VALUE, MARKETS, CONSUMERS ANDFIRMS; 1: Economic Activity and Value Creation; 2: The Operation of theMarket, Market Forces and Market Equilibrium; 3: Individual Choices,the Supply of Work, and the Demand for Goods; 4: The Nature, Purpose,and Objectives of Firms; 5: The Search for Added Value and the Costs ofProduction; PART II: THE SEARCH FOR VALUE, PRICES, PROFITS, AND THEFIRM'S COMPETITIVE ENVIRONMENT; 6: The Competitive Market Model; 7: TheMonopoly Model and Barriers to Entry; 8: Oligopoly and StrategicCompetition; PART III: THE SEARCH FOR VALUE, VALUE CREATION, THE SCOPEOF THE FIRM, AND ITS GOVERNANCE; 9: The Search for Value and the Firm'sInvestment Decisions; 10: Value Creation and Sustainable CompetitiveAdvantage; 11: Value Creation, the Scope of the Firm, and Acquisitions;12: Ownership, Management, and the Search for Value; PART IV: THESEARCH FOR VALUE AND THE WIDER ENVIRONMENT OF THE FIRM; 13: The Searchfor Value and the Legislative and Regulatory Environment; 14: The Firmand the Macroeconomic Environment; 15: Economic Forecasting; 16: TheSearch for Value, International trade, and Economic Performance;Bibliography; Index