Full Description
A straightforward, comprehensive, and approachable guide to research as practiced by social scientists, the Fourteenth Edition of this "gold-standard" book gives readers the tools they need to apply research concepts practically, as both a researcher and a consumer. The author emphasizes the process by showing readers how to design and construct projects, introducing the various observation modes in use today, and answering critical questions about research methods-such as how to conduct online surveys and analyze both qualitative and quantitative data.
Contents
Part I1. Human Inquiry and Science.2. Paradigms, Theory, and Social Research.3. The Ethics and Politics of Social Research.4. Research Design.5. Conceptualization, Operationalization, and Measurement.6. Indexes, Scales, and Typologies.7. The Logic of Sampling.8. Experiments.9. Survey Research.10. Qualitative Field Research.11. Unobtrusive Research.12. Evaluation Research.13. Qualitative Data Analysis.14. Quantitative Data Analysis.15. The Logic of Multivariate Analysis.16. Statistical Analyses.17. Reading and Writing Social Research.APPENDICES.A. Using the Library.B. GSS Household Enumeration Questionnaire.C. Random Numbers.D. Distribution of Chi Square.E. Normal Curve Areas.F. Estimated Sampling Error.Preface.Acknowledgments.
