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標題および責任表示
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The marketing of sport / edited by John Beech and Simon Chadwick
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出版事項
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Harlow, England ; New York : Prentice Hall/Financial Times , 2007
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形態
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xxxv, 555 p. : ill. ; 25 cm
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巻号情報
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| 巻次等 |
: pbk |
| ISBN |
9780273688266 |
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内容著作注記
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Introduction : the marketing of sport / Simon Chadwick and John Beech
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内容著作注記
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Marketing in for-profit and not-for-profit sport organisations / Paul Turner
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内容著作注記
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Alternative paradigms and sport marketing / Susan Bridgewater
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内容著作注記
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Understanding the sport marketing environment / Paul Kitchin
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内容著作注記
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Sport and consumer buying behaviour / Linda Trenberth and Ron Garland
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内容著作注記
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Sport organisation buying behaviour / Ann Bourke
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内容著作注記
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Segmentation, targeting, and positioning in sport / Kim Harris and Dominic Elliott
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内容著作注記
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Sport market research and marketing information systems / Linda Trenberth and Ron Garland
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内容著作注記
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Managing sport products and services / David Harness and Tina Harness
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内容著作注記
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Developing and extending sports brands / Artemisia Apostolopoulou and James M. Gladden
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内容著作注記
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The sport integrated marketing communications mix / Maria Hopwood
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内容著作注記
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Direct, database and online marketing in sport / Paul Turner
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内容著作注記
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Sponsorship, endorsements, and naming rights / Michel Desbordes and Gary Tribou
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内容著作注記
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Sports public relations / Maria Hopwood
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内容著作注記
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Pricing sports and sports pricing strategies / Rudi Meir and Dave Arthur
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内容著作注記
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Distribution channels and sports logistics / Leigh Sparks
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内容著作注記
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Sports goods retailing / Leigh Sparks
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内容著作注記
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Strategic sport marketing / Dave Arthur
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内容著作注記
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Achieving competitive advantage and leading strategic change in sport organisations / Ann Bourke
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内容著作注記
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International sports marketing and globalisation / Susan Bridgewater
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内容著作注記
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Organisation, implementation, management and control of marketing in sport / Dave Arthur
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内容著作注記
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Managing service quality and innovation in sport / Gary Tribou and Michel Desbordes
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内容著作注記
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The future of sport marketing / Simon Chadwick
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内容著作注記
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The marketing of sport : a practitioner perspective / Nick Wake
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注記
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Includes bibliographical references and index
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注記
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Includes Web resources
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注記
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HTTP:URL=http://www.loc.gov/catdir/toc/ecip0617/2006020025.html Information=Table of contents only
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NCID
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BA84698676
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本文言語
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英語
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著者標目
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Beech, John G., 1947- <AU00361831>
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著者標目
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Chadwick, Simon, 1964- <>
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分類標目
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LCC:GV716
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件名標目等
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Sports -- Marketing
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