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Beyond customer satisfaction to customer loyalty : the key to greater profitability

Keki R. Bhote. -- : pbk. -- AMA Membership Publications Division American Management Association, c1996. -- (AMA management briefing). <BY00084444>
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Beyond customer satisfaction to customer loyalty : the key to greater profitability

Keki R. Bhote. -- : pbk. -- AMA Membership Publications Division American Management Association, c1996. -- (AMA management briefing). <BY00084444>
Functions:
Details
URL to this page:

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No. Volumes Location Call No Material ID Status Due Date Reservation
0001 U BM Books 380.1:3120 0002200038 0items
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Location U BM Books
Call No 380.1:3120
Material ID 0002200038
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Bibliography Details

title and statement of responsibility area Beyond customer satisfaction to customer loyalty : the key to greater profitability / Keki R. Bhote
publication,distribution,etc.,area New York : AMA Membership Publications Division American Management Association , c1996
physical description area x, 148 p. : ill. ; 22 cm
parent bibliography link AMA management briefing <BY02005213>//a
Volume Information
volumes : pbk
ISBN 0814423620
note Includes bibliographical references (p. 146-147)
NCID BA32908721
text language code English
author link *Bhote, Keki R., 1925- <AU00139873>
classification LCC:HF5415.5
classification DC20:658.8/12
subject headings Consumer satisfaction
subject headings Customer services
subject headings Customer relations
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