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Planning, implementing, and evaluating targeted communication programs : a manual for business communicators

Gary W. Selnow and William D. Crano. -- Quorum Books, 1987. <BY00277182>
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Contents and Summary Details
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Planning, implementing, and evaluating targeted communication programs : a manual for business communicators

Gary W. Selnow and William D. Crano. -- Quorum Books, 1987. <BY00277182>
Functions:
Contents and Summary Details
URL to this page:

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No. Volumes Location Call No Material ID Status Due Date Reservation
0001 U BM Books 380.3:568 0029033107 0items
0002 KS 4F Books 380.3:568 0029291242 0items
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Call No 380.3:568
Material ID 0029033107
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Location KS 4F Books
Call No 380.3:568
Material ID 0029291242
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Bibliography Details

title and statement of responsibility area Planning, implementing, and evaluating targeted communication programs : a manual for business communicators / Gary W. Selnow and William D. Crano
publication,distribution,etc.,area New York : Quorum Books , 1987
physical description area vi, 291 p. : ill. ; 24 cm
Volume Information
ISBN 0899302084
note Includes bibliographies and index
NCID BA06900460
text language code English
author link *Selnow, Gary W. <AU00339015>
author link Crano, William D., 1942- <AU00115455>
classification LCC:HF5718.2.U6
classification DC19:659.1
subject headings Communication in management -- United States
subject headings Mass media -- United States -- Audiences
subject headings Advertising media planning -- United States
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